Real English
Mack Daddy

Like the blingtones ad found in this section, this page for Colgate toothpaste plays with the expression mack daddy, which means either a man who has a lot of girlfriends or a pimp (manager of prostitutes.)

What is interesting about the ad is the unlikely assertion that this toothpaste might give you the same kind of sex appeal as typical pimp accessories do. According to the small print, Colgate MaxFresh "gives you an intense blast of freshness and the confidence to reign in any situation." Perhaps not as much confidence as you would get from driving a Mercedes, but at $2.89, certainly a fraction of the cost.

Advertisement in Vibe Magazine, June 2005



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