Real English
Bling and Wack Ringtones

Both of these advertisements for cell phone ringtones use the word bling, which refers to gold and diamond jewelry and other rap status symbols. Blingtones (the name of the company at the top) are ringtones of popular songs that will enhance your status. This is repeated in the second ad, which says, "Get some bling in your ring."

Wack means bad and a mack (as in macktones, the name of the second company) can be either a pimp (male manager of prostitutes) or a man who has a lot of success with the ladies.

Advertisements in Vibe Magazine, April 2005

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